was established in 1967 and its vision was in consonance with
- Augment the National food basket.
- Employment and income generation opportunities in poultry
- Enhance affordable protein food availability.
to these objectives were then qualified as
- Availability of high performance poultry stocks.
- Availability of balanced feed.
- Availability of adequate health care.
- Housing and Husbandry practices to support high yielding
Breeding was pioneered by Keggfarms in India, a process which
was later taken up by other breeding companies/organizations.
Keggfarms' vision recognized the benefits of acclimatizing
imported stocks and genetic lines to Indian conditions. Stocks
thus acclimatized, soon began out-performing exotic
the process of poultry development continued, economic
considerations became dominant in charting course of
development. Main factors were:
- Production efficiency.
- Access to mass consumption markets.
engines of growth dictated terms which pushed poultry production
into the pale of industrial activity. More and more
sophistication in genetic quality poultry stocks, finely
balanced feed, intensive health care inputs and bIo-security,
large capital requirements, economy of scale, support systems
and techniques, all contributed to development of capital
intensive production centers around large urban/metro markets.
the early '60s and year 2000, India became the fifth largest
producer of eggs and a significant producer of broilers (meat).
original goals of poultry development aimed at empowerment of
the rural sector did not materialize. Tremendous gains in
economic terms took place but the rural population played
virually no part in production and only marginally benefited
from the availability of Broiler chicken and eggs. 75% of the
country's population which is rural, remained outside the ambit
of the poultry production/ consumption model that emerged on the
pattern of poultry models in developed countries.
New Village Chicken.branded KUROILER - 1991-92 saw Keggfarms
take stock of this course of events. Priorities and goals were
redefined and Keggfarms addressed itself to food security and
poverty alleviation at the rural householder level through